Michael Phelps Speech or Presentation Example | Topics and Well Written Essays - 500 words

Michael Phelps - Speech or Presentation Example "Having completed his Olympics gold rush, U.S. swimmer Michael Phelps is now poised to make another haul -- this time of the endorsement variety. Phelps already is collecting about $5 million a year in endorsement checks from companies like Visa -- payments that came after he won six gold medals during the 2004 Olympic Games in Athens, Greece. His performance in Beijing, where he won a record eight gold medals, puts him in line to earn much more." (Endorsements pure gold for Phelps, 2008). According to David Harrow of the National Sports Lawyers Association, Michael Phelps may be at $30, $40, $50 million a year in endorsements and there are various other reports suggesting such huge amounts as his endorsements. It is also obvious that Phelps collected a million-dollar bonus from one his sponsors even before the Beijing Olympics. More than his gold medals, the world records that were broken by Phelps contributed to his fame considerably and he has already broken thirty-seven world rec ords in swimming.

Market orientation and sales management Essay Example | Topics and Well Written Essays - 1500 words

Market orientation and sales management - Essay Example will be coupled with asking customers for opinions as they want to identify what it is that current and potential customers are looking for in goods and services. 2. Create a thrill for their services and products: picture company A has come up with a prototype of a product. Unless they monopolise the market, there is an almost absolute chance that a similar product exists in the market. So, how does company A work towards ensuring their product finds a niche in the market? They can build anticipation for this new release by communicating the unique features while coupling this with the benefits to be accrued by the potential consumer (Kumar, Weitz & Harish, 1994). More excitement can be built by differentiating their products and providing more than is expected. Returns on these investments will be realised because when the clientele is satisfied with the performance of one product, they will be excited for the next release (Jeffrey, 1992). 3. Response to the market feedback: when market oriented organisations have a blueprint of the present and future needs of what the customers want, they meet and exceed those desires. Apple, which seeks to understand what customers want and delivers, for example, when its customers ask for gadgets with sleek designs. Apple responds with beautiful devices that are attractive and sophisticated (Deshpande & Webster, 1989). Benson P. Shapiro, a professor at the Harvard Business School proposes that market oriented is not only about getting close to the customer, it is much more (Shapiro, 1998). Deshpande and Webster (1989), Narver and Slater (1994), Shapiro (1988) assert that the importance of a market oriented business culture is very crucial to scholars and managers alike. They indicate it is valuable because it focuses organisations on continuously collecting information about target-customers’ needs and their competitors’ abilities and applying this information to create continuously superior customer value. A thin line

Bronchopulmonary Dysplasia (BPD) Research Paper

Bronchopulmonary Dysplasia (BPD) - Research Paper Example This paper explores BPD’s Pathophysiology, epidemiology, causes, signs and symptoms, and its prevention among others. According to D’Angio and Maniscalco (2004), the Pathophysiology of Bronchopulmonary dysplasia is much complex and is yet to be fully understood. The following are some of the factors connected with BPD: Inflammation: The infiltration of granulocyte into the lungs of newborns developing BPD is well documented (D’Angio & Maniscalco, 2004). Animal samples of infant lung injury provide evidence for the role played by granulocyte in BPD’s pathogenesis. There is fast development of Neutrophil in the bronchoalveolar lavage fluid of newborns with RDS (D’Angio & Maniscalco, 2004). In infants who are later diagnosed with BPD, the decline in Neutrophil counts is delayed. Proinflammatory mediators like cytokines, which attract inflammatory cells into the lungs have been connected with the development of BPD in infants (Mighten, 2012, p. 135; D’Angio & Maniscalco, 2004). Architectural Disruption: Cellular injury as well as the destruction caused when inflammatory cells discharge reactive oxygen and proteases result from granulocytes infiltration into the lung. â€Å"The lung protease/antiprotease balance appears to be tilted toward proteolysis in infants who develop BPD† (D’Angio & Maniscalco, 2004, p.309). Infants with high probability of developing BPD show higher elastase levels. Fibroproliferation: Transforming growth factor (TGF) - ÃŽ ² has been shown by most studies to have serious inhibitory impact on lung development besides other fibrogenic effects (D’Angio & Maniscalco, 2004). Higher levels of TGFÃŽ ² have been identified in infants who are later diagnosed with BPD (D’Angio & Maniscalco, 2004). Delayed development of the lung has also been connected with ‘new’ BPD. The vulnerability to BPD increases with declining

Compare and contrast the Erechtheum and the Pantheon Essay

Compare and contrast the Erechtheum and the Pantheon - Essay Example Of course it had always been referred to that the Romans were imitative of Greek culture. The same can be said in their architecture. Barstow makes for an interesting commentary when he said that â€Å"Roman architecture has been called merely Greek architecture imitated with greater richness but less refinement. No doubt the Greeks were greater originators, but the Romans were more practical, and, being great builders they extended the art in every direction. Yet, where they changed or modified the Greek, they did not always improve it (p. 49). The columns are the very main foundation of both the Erechtheum and the Pantheon. It served not only a decorative, and magnificently so at that, but also as the main source of strength of the two buildings. When we see the Erechtheum and the Pantheon we are immediately transported to the culture of a former world and its lush sense of style that has continued to captivate the essence of design up to this day. There are many similarities between these architectures and this may be palpable in the two structures but there are also differences that may be perceived, especially in the Pantheon which came much later than the Erechtheum and thus contains some improvements and innovations. The Erechtheum is a temple built for the goddess Athena Polias with Ionic design. The design is characterized by two chambers where one faces west and the other faces east. There is a debate as to which direction is actually devoted to Athena but there is belief that it is the western end the Erechtheum while in the eastern portion is that of Poseidon-Erechtheus, Hephaestus and Boutes. The Erechtheum is actually the name of one of its cellas, the same way the Pantheon derived its name. An interesting tidbit of history was divulged by Pausinias to describe the worship for Athena of the people. He tells that even though there are many of those who had already converted to Christianity, they still hold a special reverence for Athena and the Erechtheum. The image in the Acropolis was considered to be most holy. Legend says that it fell from the sky with a lamp that never goes out of oil easily though it is lighted throughout (George, n.p.). The most distinct design of Roman architecture is their use of arches. This was not new when they incorporated it into their construction but it was revolutionized by the Romans. Where the Greeks usually employed straight lines, the Romans made use of arches to give a softer feel to the look of the buildings. This is an integral aspect of the Pantheon which is essentially a dome that fully embraces the use of an arch. This transformed the total design of a building. It was also during the time of the Romans where the use of cement which is basically rock that were ground and sand mixed as a wet component proliferated. This technique was actually responsible and made it possible to build the Pantheon. But unlike the Greeks, the Romans built more than temples

Discovering the American Past in World War 1 Essay

Discovering the American Past in World War 1 - Essay Example During World War 1, Great Britain and the Germans had navigational barriers. Blockades used by Great Britain were designed to cut central powers off from the war while Americans commercial vessels bonded by the Germans were stopped (Wheeler, Becker and Glover 133). Besides, detention and searching of German ships by the British navy was quite often. The Confinement of German vessels was to stop them from participating in the war and make them a vulnerable target. However, the president of the United States by then, Wilson, protested detention of Germans vessels by the British policy many times but gained no positive results. British navy thought, giving in to the presidents’ demand, would have deprived them their principal military asset as the British army. The presence of the Germans during the war highly gained recognition and feared by the Americans. They perceived the Germans as strong and well-equipped people who would have changed everything and won the war against them . In addition, the Germans blockade was more dangerous since majority of American trade was with France and England. Therefore, the Americans did not trade with Germans, and this could have accelerated their war against the Americans. During the war, different emotions developed within the participating parties of the war. The emotions had to be controlled by the development of propaganda to enable unity of multiethnic and pluralistic society that was behind the war. Moreover, publicity attracted the sufficient number of men in the army services to elicit universal civilian support for the men. Additionally, propaganda assisted in influencing civilians to help was efforts by purchasing war bonds and other actions (Wheeler, Becker and Glover 136). Wheeler, Becker and Glover argue that, in achieving the control of emotions during the war, it entailed propaganda techniques advancement alongside extreme care (138). The propaganda had to attain two features in enabling emotion control and calmness.   First, it was to ensure the portrayal of Allied and American service members as the best and, second, the representation of enemy in the worst possible manner.  

Interpret the law of secured transactions Essay Example | Topics and Well Written Essays - 500 words - 1

Interpret the law of secured transactions - Essay Example According to common jurisdictions, the lender in this case who is the First Savings Bank can accept intangibles as security for loans borrowed. This mostly applies where the accounts receivable are traded to the creditor just like in the case of Money Games Incorporation. According to the scenario, the accounts receivable acts as collateral whether the financial statement is filed or not (Miller, 2011). A security interest arises in exchange of the loan whereby the debtor agrees that the secured party may take collateral owned by the debtor if he or she defaults in the payment of the loan (Miller, 2011). Security agreements are contracts according to the law of business (Legal Information Institute, 2000). The collateral interest of the bank vests upon the signing of the guarantee contract. In this case, the bank security is attached. However, it has not perfected its collateral interest. In most situations, perfection can be easily achieved through filing of a financial statement. This document should include the signature of the debtor, a brief description of the collateral item and addresses of both the creditor and the debtor (Cheeseman, 2009). In normal circumstances, when the debtor delivers the note and executes the security agreement, the bank swiftly authorizes for liberation of the funds that are being borrowed. When the money is released to the debtor, then the bank’s security is attached since, it has executed a security agreement that describes the collateral and has also offered valuable security that applies to the loan. The bank is required to perfect its security interest and its claim against the accounts receivable which subordinates to the claims against the accounts receivable. This is because the bank’s security interest attaches from the agreement that secures the payment of the debt. For instance, the beneficiary of the security interest has certain rights in

What are the major points of difference in Realist International Essay

What are the major points of difference in Realist International Relations Theory - Essay Example The developments of this period acted as wake-up calls because nations started getting interested in owning resources, creating political boundaries, and ruling the world (Viotti, & Kauppi, 2012). Since then, war has been a part of life for some countries because of lack of peace with neighboring states, for example, Iran and Iraq. Other countries such as the European Union and America found peace by forming international organizations such as United Nations, which formulates the rules that govern the interaction between countries. Scholars have formulated theories to help states to determine how they should interact with others. The main theories of international relations include realism and idealism. The theory of realism has been embraced and criticized at the same time because of the contradictions in its tenets; this makes it useful to analyze the hypothesis and determine the differences in its arguments. Origin of Realism Theory The theory of realism bases its arguments on eco nomic principles, and it argues that states aim at maximizing their utility relative to others. The utility of states increases when they own more resources and power contrary to their counterparts (Rengger, 200). This means that the techniques used to acquire power and resources are not questionable, even if they are against humanity and ethics. The founders of this theory include Nicholas Spykman, Carr, and Hans Morgenthau, all who are from the European Union. Watz and Alexander Hamilton of the United States later contributed to theory. The artistic works of Thucydides and Sun Tzu that existed before the foundations of the theory were used as the basis for the formulation of its principles (Donneley, 2000). Assumptions of the Theory The hypothesis assumes that the government is the highest level of power in a country, and that the leaders of the state make rational decisions. According to Machiavelli, rational decisions are those that increase wealth and power. Therefore, national leaders do not take courses that degrade the power and resources of the state because this would be irrational. This means that the theory disregards international organizations such as the United Nations and International Monetary Fund, which may dictate the actions of the government. The independence of the actions of states means that countries interact in an anarchical system; this is where each government aims at gaining comparative advantage in the acquisition of certain resources and powers (Resende, 2007). Tenets of the Realism Theory of International Relations The principles of the theory were developed by Morgenthau after the Second World War when international relations became a popular subject. However, the ideologies that were applicable during the war included those of Carr and Machiavelli. The first principle of the theory of realism argues that states are governed by the rule of law, and that it is the regulations that manage international relationships (Mary, Rosec rance, & Steiner, 2010). This means that states that do not have laws may not find peace with others, and even those that have inefficient regulations may also fail to find peaceful international neighbors. This then depicts that countries must concentrate on the formulation of logical and efficient laws, in order for them to prosper in the international economy (Machiavelli, & Marriott, 2010). This is because a country analyzes the laws of another state when determining whether to engage in foreign relations