"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated ?The aim of commercialize is to chouse and go steady the client so well that the product or helping fits him or her and sells itself.? Considering that marketing is an exchange functioning between both parties which results in both customer and organizational atonement (Kolter & adenylic acid; Keller 2006). It seems logical that, if a trade is able-bodied to produce a product that is able to sell itself (i.e. does non require the help of a sales person) then marketing would be accomplished. That is, the customer acquires the product they be looking for, and the business gains its profits. However, Drucker further complicates the land site by saying this is achieved by dint of ?knowing and understand the customer well.? This suggests that knowing and understanding customers inescapably is the only factor that matters. moderne day marketers embrace the fantasy of finding the right product for their customers (Kolter & Keller 2006) . Thus by identifying and pleasing customer needs this will lead to satisfaction of current customers and the attraction of newfound customers (Wangenheim & Bayón 2007). For example, when Sony invented its Play Station, Gillette its Mach III razor, and Nintendo its Wii in all three companies intentional a product that customers desired so much they were fill with orders before the products reached retailers (Kolter & Keller 2006). Furthermore, by dividing consumers into groups of plurality that share the corresponding needs, businesses are able to concentrate their efforts change to marketing achiever (Kennedy 2000). In 2003 Starbucks and Pepsi found and exploited the initiative in the market for ready-to-drink coffee products. This proved a booming venture for the businesses and they are now market leader in the industry. However, it was not as simple as identifying customers needs. Starbucks and Pepsi produced marketing campaigns that would invoke peoples... If you ! want to amount a full essay, order it on our website: OrderCustomPaper.com

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