Kudler Fine Foods Virtual Organization

Marketing is an important legal document for ein truth business. It is how a association makes their crossingion fuckn to the public. Without trade, the consumers will either not know that the product even exists or will not know every(prenominal) the applications of the product who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can uphold the consumer and why the consumer should even purchase the product in the setoff place. harmonize to Tom Ash, Marketing is the knead whereby demands for products, services and ideas argon anticipated, managed and satisfied (2011).Now, marketing look for, on the opposite hand is just as important, just as legal and the results are just as significant to the success of a order. Creating a marketing outline is just as important as business creating a business plan. In order to develop your strategy for your business it does require some form of research (Stein, 2009). After all, how could a company, not matter how big or small, know how to put their product or service on the market without researching what the market is looking for to initiate with?Kudler Fine solid foods marketing strategy r each(prenominal)es out first to the senses by describing their delicious food and spirits it targets an audience that would prefer better foods as well as their locations. Kudler describes each of its three locations and points out that they are spacious and located in fashionable shopping areas. Kudler not entirely details what they lot, hardly who they are, what their mission is and what their history is. In my opinion, a company that is so open to the public approximately itself is using a noteworthy marketing strategy.I must say that I am a optical person and while seeing the pictures that Kudler stretch outs on their web-site, their lyrical comment of the foods they offer makes me wish that this was a real place For this reason, I rely that visual marke ting is the most powerful and effective marketing tool ever created. The bakery, meats and seafood, produce, cheese and wine are so much easier to sell when they are visually mouthwatering to the consumer The most interesting tactic that I am aware of on the Kudler Fine fodders ite is the survey. I in person calculate this is a great (as well as free) way to engender feedback on their stores and learn how to im picture them in an effort to meet their customers needs not the needs of their take in. It aids Kudler in instruction what and where their strength and weaknesses are simply by offering a iodine minute survey for customers that have visited their store to do. Of course, no web-site is perfect they each have room for growth.On the Kudler Fine Foods web-site, in my opinion, the area that could do additional market research is the specific types of foods that the consumer is in the market for. The web-site lists the different types of food that they sell, of course, but if they went a little barely and offered additional market research that informed the visitors of the web-site as well as the store what products they they sell are good for you and in what way, I think the web-site would be much more beneficial to the consumer.This would be especially effective in a fourth dimension where people are so scrupulous rough eating healthy foods and stores that help them find those foods. According to McGonagle, rivalrous intelligence is the selection, collection, description and distribution of publicly-held information that has strategic vastness, it is the analytical process that transforms disaggregated competitor intelligence into relevant, accurate and usable strategic knowledge about competitors, position, performance, capabilities and intentions, a way of thinking.It uses public sources to locate and develop information on competition and competitors and it is highly specific and timely information about a corporation (2009). This relates to the Kudler Fine Foods marketing strategy because Kudler uses its selection, collection, interpretation and distribution of publicly-held information about not only themselves, but about the products the sell. I can say that I have not in truth been able to locate any company that Kudler is warring with on their web-site but I do notice that their selection can be considered competitive in any market.The way in which Kudler describes their position, performance, capabilities and intentions is very relative to a marketing strategy because they are not hiding behind any veils or doors about whom they are or who they portray what they are about. The importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods tactics offers the consumer the opportunity to tell them what they do or beart like, which store they have hopped in, how the learned about Kudler Fine Foods, and why they shopped there and why they will shop there again. every tactic a business can use in analyzing their own web-site through the eyes of their customer is a very strong use of competitive intelligence. Kudler Fine Foods also utilizes the tactic of visual aids which entice the consumer even more. The competitive intelligence used in this tactic is by making their food look better than that of their competitors.It is their direction to detail and the responsibility they take in creating and selling foods that are affordable, healthy and accessible to their customer. Doing research can involve decision out who else is in the niche, how they are advertising, what keywords they are targeting, where they are advertising, and many other factors. This does not mean that you follow your competition or stalk them because you very well could be wasting a great deal of time doing this (Stein, 2009). Kudler uses the wording Finest Foods.Now while there is no way to prove that their food is the finest available, they believe that it is. That is the greatest s trength in marketing research in the development of Kudler Fine Foods believing that your company and your product is the outflank on the market. Every company has something different to offer the consumer. Whether it be a product cosmetic, mechanical, clothing or a service, the best way to market yourself and your product is by believing in the product or service.ReferencesAsh, T. (2011). Why marketing is important to your business. Retrieved may 17, 2011 from http//www.articlesbase.com/viral-marketing-articles/why-marketing-is-important-to-your-business-410123.htmlMcGonagle, J. (2009). An overview of competitive intelligence. Retrieved whitethorn 17, 2011 from http//www.combsinc.com/chapt1.htmStein, J. (2009). Why is marketing research important to developing marketing strategy. Retrieved May 17, 2011 from http//www.articlesproductions.com/f77/why-marketing-research-important-developing-marketing-strategy-1006/